Positioning / "About a Man in a Hat"
Previous (Heritage Collection)
Brand Refresh / Identity
Color Exploration
Final Proposed Direction
Walter's
Brand & Identity Walter’s Shoe Care has amassed over 150 years of knowledge and experience in maintaining footwear quality, comfort, and appearance. As part of a refresh mandate, the brief outlined a desire for modernity while maintaining a nod to the rich history of the brand. The result was a paired down identity system that focused solely on the fundamentals, drawing attention directly to the brandmark & to the 'Man in the Hat', a key component to the overall brand strategy moving forward. Creative Direction | Gerard Cleal Marketing Director (EF Walter's) | Susana Guedes CEO | Tim Walter's