Inspired by the Japanese concept of Yūgen which in its simplicist explanation can be described as leaving something to the imagination, where all things are considered as either evolving from or dissolving into nothingness. This “nothingness” is not empty space. It is rather a space of potentiality.
The idea that to obscure is to reveal, that you can convey more when you do not show everything at once, presents an interesting allegory for an architectural practice in terms of brand design and one we’re excited to exploit.
The idea that to obscure is to reveal, that you can convey more when you do not show everything at once, presents an interesting allegory for an architectural practice in terms of brand design and one we’re excited to exploit.
On colour. As humans, we’re not fixed to singularity, we’re transient, emotional beings. We see colour as a moment in time, sometimes evocative and other times serene.
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