Call it Spring
In 2017 Call it Spring, in partnership with Coley Porter Bell, undertook a brand refresh as part of a new brand platform that centered around 'Better Together.' The goal was to develop a new identity system that could reinforce the idea of 'togetherness' but do so in a way that would provide a storytelling platform through photography. The result culminated with assets that both 'got out of the way' and were reflective of 'togetherness' through all touch points, none more so, than the introduction of the 'ampersand' as the anchor point to the brand. Call it Spring Team VP Call it Spring | Nicholas Martire Director of Marketing | Vyara Ndjeru Creative Direction | Gerard Cleal Marketing | Geneviève Laliberté Project Manager (Design) | Ivo Tol Project Manager | Ola Shaheen Coley Porter Bell Team Business Director | Sarah Cameron Account Director | Fay Bandoula Creative Direction | Dean Field Senior Planner | Natasha Samek