Opening Ceremony

In 2015, APS went into a collaborative partnership with Opening Ceremony to become the soul footwear provider for their brand. As part of that initiative, a special edition brand book was developed in collaboration with the OC team to celebrate the launch of the first collection. APS Team VP Aldo Product Services | Nicholas Martire Brand Manager | Juilie Papineau Marketing Lead | Isabelle Roy Art Direction | Gerard Cleal Opening Ceremony Carol Lim & Humberto Leon Art Direction | Su Barber

The brand book was comprised of 3 books — We Are, About & Storytelling. The first outlined the partnership & history of both brands, the second focused on the history & evolution of Opening Ceremony & finally, the third, titled Storytelling, was a notebook for the viewer to catalogue their own journey.

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