Proof One - A
The primary logo mark has been constructed to act as an anchor point for the brand — quiet & subdued & always out of the way. The secondary, applied use case is constructed to embody movement — a never-ending state of fluidity reflecting the transitory/exploratory nature of the brand.
Proof One - B
A passage is not the same as a doorway. They serve the same function in that you may pass from one to another but a doorway also functions as a barrier — a passage doesn’t. A passage flows from one state to another — fluid.
Proof One - C
Way points are markers of where we’ve been & where we intend to go - a memento of both our past & present.
Proof Two - A
Proof Two - B
