APS Private Label | Amazon, ASOS & HBC

Brand & Identity From 2013-17, Aldo Product Services (APS) developed a number of private label options in conjunction with their partner brands. The three projects highlighted, represent a cross selection of explorations targeting style-forward, millennial consumers. VP APS | Nicholas Martire Marketing Lead | Isabelle Roy Marketing Co-ordinator | Jessica Kalichman Project Co-ordinator | Jezebel Leblanc Thouin *All examples shown, where photography is used, are for mood & placement only.

Private Label options for Amazon
A New unisex brand development for the curated, informed, versatile, smart and style aware.
Standard Fortyfive for ASOS
Targeting young millennial males (ages 18-25)
Private Label Series for HBC
Targeting young millennial females (age 16 to 25)
Branded options include: Billie Violet, Twenty-Two Midnight & SeeSay
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